Browsing Περιοδικά, εφημερίδες by Subject "Advertising, books"

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    • The Organization of Book-Publishing Houses in a Changing Era. 

      Κωσταγιόλας, Πέτρος; Μπάνου, Χριστίνα; Ολένογλου, Άννα Μαρία; Kostagiolas, Petros; Banou, Christina; Olenoglou, Anna-Maria (2013)
      The printed book in a hybrid environment is still a privileged medium. During recent decades, significant changes have taken place in the publishing industry worldwide. This paper looks into the structural organization of ...