Browsing by Author "Μπαλαπανίδου, Αικατερίνη"

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    • Marketing applications in Greek academic library services 

      Γαρουφάλλου, Εμμανουήλ; Ζαφειρίου, Γεωργία; Σιάτρη, Ράνια; Μπαλαπανίδου, Αικατερίνη; Garoufallou, Emmanouel; Zafeiriou, Georgia; Balapanidou, Ekaterini; Siatri, Rania (2013)
      This paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing applications. In addition, it identifies factors ...

    • The use of marketing concepts in library services: a literature review 

      Γαρουφάλλου, Εμμανουήλ; Σιάτρη, Ράνια; Ζαφειρίου, Γεωργία; Μπαλαπανίδου, Αικατερίνη; Garoufallou, Emmanouel; Zafeiriou, Georgia; Balapanidou, Ekaterini; Siatri, Rania (2013)
      Marketing supports the reaching of organizational goals by focusing on the identification and satisfaction of customer needs, thus it can also contribute considerably in achieving the objectives of non-profit organizations ...