Browsing Βιβλιοθηκονομία και Επιστήμη της Πληροφόρησης / Library and Information Science by Subject "Financial crisis"

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    • Marketing applications in Greek academic library services 

      Γαρουφάλλου, Εμμανουήλ; Ζαφειρίου, Γεωργία; Σιάτρη, Ράνια; Μπαλαπανίδου, Αικατερίνη; Garoufallou, Emmanouel; Zafeiriou, Georgia; Balapanidou, Ekaterini; Siatri, Rania (2013)
      This paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing applications. In addition, it identifies factors ...