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The use of marketing concepts in library services: a literature review
(2013)
Marketing supports the reaching of organizational goals by focusing on the identification and satisfaction of customer needs, thus it can also contribute considerably in achieving the objectives of non-profit organizations ...
The impact of Twitter on libraries: a critical review of the literature
(2015)
Purpose – The paper aims to present a critical review on the adoption and use of Twitter in libraries. Twitter, a microblogging service, is becoming more and more popular amonglibraries as a means of reaching users and as ...