Now showing items 1-2 of 2

    • The coming transfiguration of academic libraries: meeting the challenge of changing society, changing education and changing needs 

      Line, Maurice B. (Βιβλιοθήκη Πανεπιστημίου Αιγαίου, 1999)
      Much thinking about and planning of academic libraries seems to assume that they are more or less separate entities, which will gradually change and develop in reaction to changes in higher educa­tion and developments in ...
    • Marketing applications in Greek academic library services 

      Γαρουφάλλου, Εμμανουήλ; Ζαφειρίου, Γεωργία; Σιάτρη, Ράνια; Μπαλαπανίδου, Αικατερίνη; Garoufallou, Emmanouel; Zafeiriou, Georgia; Balapanidou, Ekaterini; Siatri, Rania (2013)
      This paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing applications. In addition, it identifies factors ...