Browsing Βιβλιοθηκονομία και Επιστήμη της Πληροφόρησης / Library and Information Science by Subject "7Ps"

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    • The use of marketing concepts in library services: a literature review 

      Γαρουφάλλου, Εμμανουήλ; Σιάτρη, Ράνια; Ζαφειρίου, Γεωργία; Μπαλαπανίδου, Αικατερίνη; Garoufallou, Emmanouel; Zafeiriou, Georgia; Balapanidou, Ekaterini; Siatri, Rania (2013)
      Marketing supports the reaching of organizational goals by focusing on the identification and satisfaction of customer needs, thus it can also contribute considerably in achieving the objectives of non-profit organizations ...