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Marketing applications in Greek academic library services
(2013)
This paper aims to describe marketing methods, techniques and activities used in Greek academic libraries and their staff perceptions regarding the importance of marketing applications. In addition, it identifies factors ...
Aristotle University of Thessaloniki Library & Information Centre: A new-old library.
(2019-05)
The Aristotle University of Thessaloniki Library and Information Centre (AUTh Library) is a rather new library, 90 years old. Yet, its collections go back till the 10th century AD thanks to donations by professors, donors ...