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The use of marketing concepts in library services: a literature review
(2013)
Marketing supports the reaching of organizational goals by focusing on the identification and satisfaction of customer needs, thus it can also contribute considerably in achieving the objectives of non-profit organizations ...
Web 2.0 in library and information science education: the Greek case
(2012)
The purpose of this paper is to find out what the Greek library and information science (LIS) students want from their studies concerning the use of Web 2.0 in education. Based on the results of this study, this paper will ...