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The use of marketing concepts in library services: a literature review
(2013)
Marketing supports the reaching of organizational goals by focusing on the identification and satisfaction of customer needs, thus it can also contribute considerably in achieving the objectives of non-profit organizations ...
The impact of Facebook on libraries and librarians: a review of the literature
(2014)
Social networking sites are becoming more and more popular triggering an increase in published research and impacting different aspects of daily life. One such aspect concerns libraries and librarians and the way they have ...