Applying technology acceptance model to Measure it students’ attitude towards a hybrid Communication skills course

Abstract

In this paper we demonstrate the application of a revised TAM model for measuring IT students’ attitude towards eLearning for a hybrid communication skills module. Technology Acceptance Model (TAM) in its original form and its consequent variations has been extensively incorporated as a methodology to measure attitude towards technology adoption from users in multiple domains. TAM variations have been proposed and applied within education domain as well regarding eLearning adoption with significant results. Based on the above, we present the model, as well as some preliminary results from a relevant survey at IT students attending a traditional communication skills module.